@ Hotrodder, in one of the issues of the German magazine "Auto- und Motorsport" in the seventies there was an interview with the Mercedes CEO, a few years before his retirement. Headlines: "Nach 50.000 Kilometer soll ein Mercedes noch neuwertig dastehen." (After 50,000 kilometres, a Mercedes should still look as good as new).
A few years later new much younger managers made their entry in the top floor of the Mercedes headquarters. Type: bully
vom oberen Stock. Were are producing cars for the older population, some of them already grandparents. Not sexy enough for our future clients. Let's rethink everything: first of all our cars are overengineered, built to last and full of traditional technology. More (electronic) gadgets please.
Fifteen years later I received a phone call from one of my colleagues, attending a conference in Berlin. From his hotel room, high above street level. Robert, there is a demonstration going on, down here. Taxi drivers with their once very reliable cars. You won't believe it, white sheets are attached to some of the roofs of the long and slow-moving procession, bearing the inscription: Mercedes, nie wieder (Mercedes, never again). A great deal of water must flow through the Rhine river and Spree river in Berlin before a German taxi driver expresses his dissatisfaction in this manner, the internet and social media did not yet exist.
Everything keeps moving, everything flows.
Headlines this year, from a Mercedes expert: ‘Market-oriented positioning’ instead of luxury. Five years before: Mercedes-Benz has always stood for something special. We summed this up perfectly in the headline of our strategy at the end of 2020: “We build the most desirable cars in the world”.
To conclude:
another king of the African road.